The New York Times Media Kit is a resource for both internal and external audiences to find advertising information. The current media kit wasn't doing it's job; it's hard to navigate, outdated and missing information.
Our team's solution was to propose a strategic overhaul of the information architecture and visual design. Some of the work leading up to our final proposal included workshops with our different user groups, competitive analysis studies, wireframing and prototyping.
Lead Designer: Erin Coughlin
Visual Designer: Shannen Craft
Connect is a non-profit alliance I created for my senior thesis dedicated to raising awareness and helping unsheltered New Yorkers move in to permanent homes. I designed metrocards, resource kiosks that would be installed in 12 major subway stations and a website in an effort to create more resources for the NY homeless community.
To watch videos in HD please visit the Vimeo site linked.
Four & Twenty
Four and Twenty is the first ever upscale restaurant that prepares all food and drink with cannabis. Everything in the restaurant is color coded based on the way the food or drink will make you feel so that you can create your own experience.
Various projects including homepage takeovers, activation materials at iHeartRadio Festivals and internal projects.
Creative Direction: Alexandra Scillieri & Nicholas Lakiotes
The New York Times: A New Advertising System
As a designer on The New York Times advertising innovation team, my job was to reimagine advertising opportunities and experiences. Working with the newsroom and research teams, it was clear that standard IAB advertising was creating a disruptive reader experience.
The solution was the Flex Frame, a templatized, responsive system that follows the form and function of our editorial. I created the visual language as well as a robust suite of product variations for the Flex Frame. The Flex Frame is now The New York Times most successful advertising product.
Creative Director: Michael Villaseñor
Lead Designer: Shannen Craft
Tsang Seymour: Projects
Various website designs and advertisements created at Tsang Seymour
Creative Director: Patrick Seymour
NY Comedy Festival
I rebranded the NY Comedy Festival to create a fun, simple and sleek look for the 4 night event. Logo Design, Print Collateral, Web Design
Combining my love for photography and design I created a few vinyl designs for some of my favorite artists.
The New York Times: Events
A collection of some of my favorite event e-mail designs for The New York Times.
Photograph Exhibition Animation
Selected work for exhibitions.
Purchase Design Website
I was chosen as one of 6 designers to collaborate on creating a website for the Purchase College Design Department. We created a website that invites the user to play. Its styling, like the department it represents, is dynamic, changeable, vibrant, bold and eccentric. It includes an editing toolbar that allows the user to change the palette, logo, gradient, pattern and content view.